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No love for the new Qantas logo

(4 posts)

  1. salvage
    Member

    http://www.news.com.au/travel/story/0,23483,22125023-27977,00.html

    THE new Qantas "big foot" logo which was unveiled today has been rubbished by the designer who clipped the wings of the iconic flying kangaroo logo more than 20 years ago.

    Qantas yesterday reluctantly confirmed that an aircraft tail caught by a television crew featured the new logo it unveiled this morning along with new seating for its Airbus A380 superjumbo, including a premium economy section.

    The airline also intends to change the lettering on the side of its aircraft as part of the overhaul.

    But initial reactions suggest the logo changes will be less than enthusiastically received. Ron Dyer, who with Tony Lunn introduced the wingless kangaroo in 1984, was speechless when shown the new design by The Australian yesterday.

    Posted 12 months ago #
  2. I wonder how all those complaining designers would have accommodated the problem of the shrinking airplane tail size?

    Posted 12 months ago #
  3. salvage
    Member

    Yeah I thought that was a bit of a cop out; you work around your final medium.

    The thing is I don't think it's that bad, it has a nice French curve to it.

    Posted 12 months ago #
  4. Randy
    Member

    It is a preference. I think it works as well. But it is not significantly different. Now enough to justify the money spent changing it.

    Posted 11 months ago #

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